The internet is a marketers dream. Here you have an audience that runs into the hundreds or even thousands of millions. All you need to do is get your slice of the action. I’ll discuss that in another article.
To get your slice of the internet cake, how can you set up a site to take payments? How can you do so on a tight budget?
It’s not really difficult and very affordable for even the beginner to set up a site that can receive payments.
So how do you go about it?
The first requirement would have to be a good web host. I would suggest a cheap host not a free host. I don’t mean cheap and nasty. There are plenty of good deals to be found. The other reason you don’t want to use a free web hosting provider is you don’t want their advertising on your site.
Now that you have your hosting account, the next thing you need is your payment processor.
You will also need the software to make your pages.
Finding a good web hosting provider is your first job. Here are some things to look for:
Can you run a number of domains on the one account? The more the better. How many subdomains can you have? Over time you will want to promote more products. Each of these products would need a new domain or subdomain.
Will you be able to run CGI scripts as well as PHP? How many databases will you be allowed to use. Most PHP scripts use MySql databases. This is what makes your sites dynamic. These are all questions you need to get answers to in order to decide on a web hosting provider.
Then we need our payment processors. We’ll just look at three. These are the most popular among internet marketers, they are also very affordable. Would free be cheap enough?
PayPal is the first of these. You can join PayPal for free and begin receiving payments. Their income comes from the small percentage they take when the sale is made. Their payment system uses email to pay to. It is wise to set up an email account just for payments. Your hosting account should allow you a number of email addresses.
2checkout.com is another secure payment processor you could use. Many internet marketers use this payment processor. Most will use all three. This one has a setup fee of $50.00 and then charges a small fee for each sale you make.
The last on this list is ClickBank. ClickBank is free to join. It has a huge list of affiliate products that you could choose to promote. If you wish to become a vendor, selling your products using ClickBank you will need to pay a setup fee. This is about $50.00. ClickBank also charges a small percentage for each sale that is made through them.
All of these sites generate a code for you to use on your sales page where you want the buy now button. PayPay and 2Checkout.com both provide code you place into the HTML of the page. Clickbank generates a URL you can then link to a button on your page.
As you can see, setting up your own e commerce web site is not real difficult and is very affordable.
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