Designing A website? Here Are Some Tips
Your website is the heart of your business. It’s much like the headquarters of an off-line company. For this reason, it is very important to practice good design principles this make sure that your sites reach the maximum number of people, and thus make that maximum number of sales.
Plan Navigation
keep your navigation simple. It must give clear direction on how to navigate your site. It must be uncluttered and easy to follow. Make sure you avoid confusion, if you’re visitor becomes confused. They were just leave it and go somewhere else.
Visitors come to your site, because they’re interested in the content. Let’s say you have a large number of articles or downloads available on your site, you need to make it simple for your visitor to find what he is looking for. You may do this by providing an SQL driven data base search, or just a simple index. By providing one of these features you have made it simple for your visitor to to be able to find the content they were looking for.
Once we have the visitor to our site, it is important to keep them there. They will only stay if they can work out how they can get to the content they want. if they can’t work out how to navigate the site, they will leave. I would recommend that you stay away from complicated flash-based navigation and drop-down menus.
It is important to avoid confusion. If your visitors become confused you will lose them. At times your visitors will be deeply engrossed in surfing your site. Your pages must make it possible for them to know where they are, and how to get back to the main page.
A few more pointers that may help.
#1 Do not use splash pages.
On some websites the first page you come to is a pretty page that welcomes you to the site and may also have something like “click here to enter”. This is a splash page. It serves no real purpose other than to be pretty as often they are highly graphical pages. The reason to avoid splash pages is to give your visitor no reason to click the back button.
#2 Do not use excessive banner advertisements.
Do you even bother to look at Banner ads or take notice of them? I would say that almost nobody does. It is obvious from this that they are not effective. If you use lots of banner ads, you are wasting valuable web space that would be better used in providing content for your visitors. In this content, you could weave affiliate links, helping your customers to feel that they want to buy and never feel pushed to buy.
#3 Avoid Audio
If you want a visitor to spend a long time on your site reading your content you need to make sure they’re not getting annoyed by some looping audio on your website. If you’re determined to add audio to your site, make sure they have some control over it. This could be volume or muting controls, these would work fine.
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