How to choose your web designer

Let’s go back a few years, and remember how the web was then,. There was little dynamic content, there was some Flash which was largely ignored as few people had the connection speeds to cope,a nd web design quality was a relatively ninor consideration.

Nowadays, things are a lot different ? we are in the web 2.0 era, and rapidly approaching web 3.0. Since web designing is quite a profitable business, it was inevitable for so-called designers to appear everywhere. Thanks to already-built designs and how-to guides, almost anybody that knows what web design is, can make a website . The problem appears when we discuss quality.

You need a web designer because you want a professional website built for your website. And this means opting for established designers, rather than those who are still learning. (Granted there are many talented new guys learning the craft, but you need to think carefully before becoming one of their “test projects” – your business is important to you after all). You must ensure they deliver the basics of web design – a user friendly, visually appealling website that loads very quickly.

Usability is also an important consideration – if a visitor finds it hard to find what they are looking for, they will become frustrated and leave. This means a professional, established web designer is vital. Cutting corners on cost here is going to be false economy – it is much more important to find a designer who understands what your business needs. Here is what you should consider when choosing a web designer for your business:

* Is your designer open minded? Your designer should listen to your opinions and requirements – after all you know your business better than anyone. He should be able to take what you know about your business and customers and fuse it with what he knows about web design. See if he listens and and asks the right questions, rather than trying to impose a solution on you. The desired result is a fusion of ideas to produce a remarkable website, rather than a “cookie cutter” solution.

* Good and fast – No matter how long the prohject is, you should always make sure progress is being made towards the end of the project. Ask him to complete the project in stages and tell you how long each stage will take. Make sure to review each stage as you go, to make sure he is completing everything to your satisfaction.

* Is he promoting usability? As we discussed, your business needs a website that your customers find useful – it should not be glittery and flashy at the expense of usability. Make sure he understands this – if he seems to intent on selling you all the “bells and whistles” then walk away.

Finding the perfect web designer for your business is a tricky task but should not be impossible, if you follow the above and ask questions. Take time to check his portfolio to see if his past works are usable and well designed and you shouldn’t go too far wrong. If anything arises that makes you think he might not be suited to your business, then walk away and find another one.

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