2 Simple Sales Letter Writing Techniques For Quick And Easy Profi

A sales letter that is cleverly-written is similar to a sales person in a department store except you don’t have to provide benefits for or compensate your sales letter! Your sales letter instead works tirelessly around the clock, year-in-and-year-out, representing you, your business, your product or service and generating sales. But before you can reap the many benefits of a winning sales letter such as this, you must first learn how to construct a sales letter that is persuasive, compelling, thought-provoking and high-converting. Furthermore, your sales letter should be written with your target market in mind.

What are the main reasons why marketers have a hard time writing a sales letter for their product or service? In short, most people who are inexperienced with writing in general, hate to write and marketers are no exception to the rule. A more detailed explanation is that because there is a wealth of information online on the subject of how to write a sales letter, most marketers soon become overwhelmed with information and give up. Not to mention the fact that most of this information was written under the assumption that the marketer (you) already knows whow to write a sales letter.

Then comes along the marketer who has been online for a while and knows where to look to find solutions such as sales letter software and templates to help him with automating the task of writing a sales letter. But after lauching the sales letter software and perusing the template, he soon realizes that he is no better off than he was before. Why? Because very often the vendor who wrote the information described in the previous paragraph, also wrote the software based on the assumption that the marketer is already familiar with writing a sales letter.

So what’s the secret? How do other marketers write compelling, persuasive and thought-provoking sales letters to sell their product or service but without the use of templates and software? The answer is that they are either experienced copywriters who write their sales letters themselves or they have enough capital to outsource the job for someone else to do it for them. But before you whip out your checkbook or credit card to hire a copywriter, you better have deep pockets because hiring a good pro copywriter can cost between $5,000 up to $20,000 per sales letter! For that kind of coin, you better be sure that your product or service is in high demand and that you can absorb the expense and generate a substantial profit from it.

If you can afford to shell out the cash, know for certain that your product or service is in great demand and you are more than capable of absorbing this expense then go right ahead and hire a copywriter. On the other hand if you don’t want to invest at this time, you can keep your credit card in your wallet and write a profitable sales letter for free by piggy-backing on the success of other people’s sales letters in your niche. Am I suggesting that you blatantly copy a fellow marketer’s sales letter and use it as though it were your own? Absolutely not. The act of copying someone else’s work and using it for your personal gain is called plagiarism and could quite literally get you into a lot of trouble. Instead, the quickest and easiest way to acquire the skills for constructing a sales letter is by doing a search on your favorite search engine for your competitor’s product or service that is similar to or exactly the same as yours.

For instance, visit your favorite search engine and enter the phrase “allintitle:cars that run on water” (minus the quotes) into the search field, click the search button then wait to see what pops up. Browse through your results and zero in on the one that stands out from all the rest. If it is a sales letter that matches or exceeds the requirements mentioned above, copy the content (text) of the sales letter into a word processor or text editor. Re-write the entire sales letter so that it is relevant to your product or service then walk away from it until the next day. On the following day, spend a little more time making further revisions to your sales letter so that everything is cohesive.

Another handy technique you might want to use to learn how to write a sales letter is to join the email lists of gurus who sell products or services in your area of interest. In a few days or so, you’ll begin receiving pitch emails in your inbox promoting the latest and greatest gadget or membership site. But don’t just trash these emails. Instead, read through the subject lines and see if any of them jump out at you. Does any one of the subject lines compel you to want to purchase the product or service? If one or more of them do, click on the email and look for a direct link to the sales letter then click this link to load your browser on the sales page. Follow the steps as discussed in the previous paragraph to re-write your sales letter. Adopt this and the method mentioned in the previous paragraph for an entire month and before you realize it, you’ll have enough experience to crank out a profitable sales letter for all of your products or services for many years to come!

Sacrificing time to learn how to write a sales letter to sell your product or service can prove to be quite lucrative and the most valuable skill you will ever learn. Why? Because without this skill, your product or service will not sell. No sales means no money in your wallet! As you have learned earlier, if your sales letter is written persuasively, is compelling, thought-provoking, high-converting and consists of the six essential elements, then you can expect to generate a growing customer base for many years to come. If not, then you may as well resign to the fact that your business will not be successful or survive for long. In our next article, we’ll dissect a sales letter into its six essential parts and show you exactly what makes up a successful sales letter that will sell your software, info product or service like crazy!

But is there an easier way? Is it possible for you to write a sales letter without having to use the above techniques or remember everything that goes into writing a profitable sales letter? Yes, there is a much easier way and it requires very little knowledge or effort on your part. This tool includes everything you need to start writing a sales letter for whatever product or service you want to sell. It includes a built-in pre-written sales letter template and a headlines swipe file database that contains well over 900+ winning headlines for you to choose from all in one compact tool.

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