A website is a great way to market your products or services and stay in touch with your clients, prospects, or community. But what kind of website do you need?
Your first choice will likely be the format of the site. These days, the major choice is between a static site and a blog.
A static site is the generally used type that has been online as long as the internet itself. In fact, most websites are static sites.
Then there’s blogs. Blogs are such a widely accepted alternative because they’re simple to create and maintain. Out of the two options of static sites and blogging, blogs are the least formal.
So which should you choose?
You should know that many companies utilize both. They may have a primary, formal website and a blog for casual messages. Oftentimes the blog is separate from the main site.
If you’re a beginner, you can’t really go wrong with a blog. Wordpress and many other blogs are usually easy to create and maintain. You can always add a formal site later if needed.
Another very helpful feature of blogs and particular Wordpress is the content is separated from the structure. What this means is the look and feel can be easily changed without touching the content and file structure at all.
It may be that a blog is that you’ll need. Blogs can sometimes be set up to look and feel much like a static site.
If you can, it’s a good idea to plan ahead what you want your site to become. Examine other popular sites. Figure out why they are popular and see how you can apply some of their strategies. You don’t have to mimic them, simply attempt to adapt their features to your own scheme.
