Seven SEO Insider Tips That Can Increase Your Search Engine Rank

Many people in the internet marketing world got a rude awakening one day when the Google Slap came around, myself included!. They introduced a new parameter into their Adwords algorithum which measures the “quality” of the site that you want to buy clicks for. If the quality is considered too low they increase the cost of the clicks. In the same way Google had earlier cleaned out the doorway type pages from the organic search results, removing that source of cheap traffic as well.

Many Google Aword users were suddenly faced with a big increase in the cost of keywords when Google introducded their new quality metric. Some keywords which were previously between $0.3 to $0.5 were increased to as much as $5-10, this is what many call the Google slap.

So for many the only practical solution, and in my opinion the best, is to get more free organic traffic from the search engines. We are taking about Google, Yahoo and MSN as between them they account for about 90-95% of all the searches performed.

If your website has been in the doldrums now is the time to do a make over and get some more of that lovely free traffic, here are some of my top tips that you may not have known about:

1. One of the biggest problems webmasters have these days is the issue of duplicate content on their website. It’s a very common problem to have because it’s so easy to just copy and paste material from other sources onto your website. There maybe no copyright issue or problem but the search engines hate it and may de-index your pages into the supplemental results. Fix the problem by writing some original content and remove the offending content.

2. As already mentioned the SE’s (search engines) hate duplicated content but love original content. One of the best ways to get more traffic for your site is to add original content, however you can. Try writing it yourself or ask family members, friends or relatives. You can try to hire students or sub contract a freelancer to do it, but just do it!. Try and add at least 650 words to each page using your keywords and some good descriptive test.

3. Remove all those non paying affiliate links that have never made you a penny in years, the search engines hate them and they make your site look cheap. As well as that they are probably bleeding valuable page rank from your site unless you are using the nofollow parameter, see point 6 below.

4. A big mistake many webmasters make is to link all their non-money pages from every page on their site. Pages like contact us, privacy policy, site map and disclosures are often linked from every page, this will degrade the effectiveness of your money keyword pages and they will not rank as high. In addition these pages will drain off page rank, which is very valuable, from your important pages and be wasted!.

5. Check that every page in your site has a different title and description, this is so important. It still amazes me to find web sites with titles like “New Page 1″ and “index.htm” etc. These are the default names generated by the web design application that was used. Another bad habit, for which I’m guilty, is to copy an existing page to use as a template then forget to edit the title and description resulting in many pages with the same title and description. Don’t be surprised if these pages don’t rank well in the search engines.

6. The nofollow tag can prevent you from wasting valuable page rank in your non money pages like the privacy policy or the contact us page. It can also be used, and should be used in all affiliate links, after all why are are you sending your page rank to the affiliate company?. See the example below for details:

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Alter it to this by inserting rel=”nofollow” as shown below in the link

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7. Writing articles and submiting them to the top directories is by far the best way to increase youe search engine rankings and hence free organic traffic. This SEO technique still works providing that you do it right, articles must be at least 525 words and be original. It must also have a resource box with links back to your site that contain your required keywords. You must also modify each article for each directory to avoid duplicate articles from being circulated.

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