MLM Prospecting: Phone Interviewed Leads against Long Form Leads

Ok, so you are excited about your new MLM business and have come to that fork on the road. Should I choose a Phone Interviewed Lead or a Long Form Lead? Is it worth paying the extra money for a Phone Interviewed Lead? Let’s look at it from a Return on Investment Point of View.

The answer to this question really comes down to ROI ( Return On Investment ). I separate ROI into 2 different categories. 1) Return on the time invested in contacting the leads. 2) Return on the actual dollar amount you spend.

First you must understand how a Phone Interviewed Lead is generated. Typically the call center will need to make approximately 20-30 phone calls to internet generated Long Form Leads to create one Phone Interviewed Lead.

A call center representative has to go through wrong numbers, unisterested people, and other variables before finding someone interested in a Home Based Business. In reality, the call center representative is doing the early sorting and sifting for you.

One variable to consider is that the phone interviewed lead tends to be easier for a new marketer learning the trade. The new marketer will not undergo all the pre qualification leg work already done by the call center operator. In this case, paying more money for a Phone Interviewed Lead might be beneficial if prospecting time is of the essence to you.

However, if your bottom dollar is the determining factor in what kind of lead you want to purchase, a little tracking will need to be done.

Long Form Leads might be the way to go for you if you do not mind making 3 to 4 more times the amount of calls to the same amount of contacts. If you can convert enough of the prospects to where you are spending less money for what you receive back in commissions, then you might want to try the Long Form Leads to see how you like them.

Now you might have to rethink how much each lead is costing you, if you have to purchase a larger amount of Long Form Leads to achieve the same results with Phone Interviewed Leads.

I feel that the best course of action is a balanced once. Time and Money are both important and finding a blance between the two will allow to have more success. Do your homework on lead providers and look for lead specials as they are out there.

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