Search Engine Optimization For Normal People

Advertising your site on search engines like google is not free, since every click you get costs you money.

Using search engine optimization, you can make your web pages appear higher in the search engine results pages, so people will find you, and click over to your website, without having to pay the search engines a dime.

You may have heard of this Page Rank thing. It is a google score between 0 and 10, and the higher the number, the better your page is. No one really knows how PageRank is scored, not even Larry Page (one of the key guys at Google). I can show you some simple things you can do to get better search engine rankings, and a better Page Rank.

Does that sound cool? It’s easy stuff, and let’s get into it straight away.

1. Have other sites link to your pages using keywords.

Having a lot of other sites pointing to your site is a surefire way to get the attention from the search engines. If those links use words that people search for, you have a shot at getting on the results pages of the search engines.

One way to do this is with article marketing (see my other articles). You simply write a short informative article, include an author box with a hyperlink back to your website, using a keyword you know people search for. Then you submit this article to many article directories.

2. Make sure your keyword is in the title tag.

The title tag is what is at the top of your browser when people visit your page. Your keyword should be there.

3. Include your keyword in your headline.

The headline is the big text on your web page. It is the “H1″ tag, if you look at the code for your page. Your page should have only one big headline, and your keyword should be in it.

4. Make sure other related keywords are on your page.

Some folks call this semantic indexing, but you can ignore those big words, and simply write meaningful stuff on your page, and you will have related words that tell the search engines that this is stuff that humans should see.

5. Look at the source of your web page, and remove codes.

Get the programming mumbo jumbo out of your html files, and put it in another file. Things like javascript and “css” mess up the search engine spiders that come and index your pages, so put that stuff on other files, and include it in one small line of code. That way, there is no chance of messing up the bots when the come to visit.

6. Put the full link to your internal HTML pages.

If you have other pages you want to list in the search engines, include that HTTP colon slash slash stuff with your links. This tells google and the other engines that this other page is worth listing on their search engine results.

7. Update your site frequently.

By keeping things new on your website, it means you have active dynamic content, which the search engines love. So keep things maintained and updated, and your rankings in the “SERPS” will rise steadily.

Try these tips out, and watch your search engine results rise higher and higher. It is simple when you know what to do.

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