The Key to Financial Success through Blogging

While I don’t like sounding like a broken record, this is something so vital to the success of your business that it bears constant repetition.

According to a May 2008 report by eMarkerter.com, between the year 2007 and 2012, viewers of blogs will increase from an approximate 94 to 145 million. That’s 67%… Read it again. Look, I can go on for pages offering you business and professional tips, techniques, tactics, you name it, to increase wealth, to reach financial success, or to “make it big” as the saying goes. But when something so obvious comes along, so right, words simply don’t cut it.

You’d have a hard time finding anything else in the business world which can confidently predict a 67% increase. Is there anything else you need to know? You need to start a blog and start one now!

Think about ‘old’ big online moguls such as Google or Yahoo!. Why did they achieve so much success? Because they entered the market at the RIGHT time, when the projections for market growth were about to – and did – skyrocket. Again, that’s 67%…

If that number doesn’t get you fired up to start your own blog, I really don’t know what would. But you know me always pushing the limit. I’m going to tell you even more reasons why you need to start blogging – right now!

If you scour through the internet (as I’ve done for you) looking for the right material, correct and true facts, you’ll eventually land upon an excellent report researched and written by the Pew Internet and American Life Project in 2006. The subject was simple, yet very complex.

They wanted to know WHO was blogging, HOW they blogged, and WHAT kind of success they’d been achieving. Their findings are very interesting and informative. I’ve gone through that report, and I want to let you in its most essential features and results.

Here are the top 5 points which this report makes which should demonstrate to you the importance of starting a blog today.

Point #1: Increasing your readership

Around 8% of U.S. internet users (12 million) have a blog.

On the other hand, some 39% of American internet users (39 million) actually read these blogs.

That’s a 5:1 ratio…and that ratio, as the report from eMarketer suggests, will likely increase.

Point #2: For the money?

52% of bloggers cited personal expression and having a creative outlet as their reason for starting a blog.

Only 7% actually do it for the money. What does that tell you? In the first place – competition is low, since most people who run blogs aren’t considering the financial rewards possible. In the second place – you now have a large quantity of successful blogs you can look at and IMITATE, FOR the purpose of making money. The moral of the story is that CREATIVITY sells, but the creative seldom know it. Learn from that and reap the rewards.

Point #3: Easy on time

Only around one in ten bloggers spend ten or more hours per week on their blog. Now that’s an interesting point. There are a large number of successful blogs, and those who run these, aren’t necessarily working through the night. So, running your own blog and making money might not be that difficult or time-consuming after all. In fact, this separate “hobby” could turn out to be the easiest money you’ve ever made.

Point #4: Subject matter

The survey asked bloggers what they tend to write about. These were their answers:

37% focus on their own lives

11% focus on public issues

7% focus on entertainment and other niche topics (e.g. sports, business, technology, hobbies, religion, etc.)

The point here to learn is that if you want a lot of viewers on an ever-increasing basis, then you’ll need to allow bloggers a lot of PERSONAL space to express themselves. Today it’s all about personality, about the FACE. Remember this point well.

Point #5: Demographics

When starting a blog, you will definitely want to consider WHO is going to read your blog. When looking to make money, you will want to focus on the LARGEST readership (demographic group) available. Take a look:

54% of bloggers are 30 or less years of age.

Bloggers are evenly divided between men and women.

More bloggers live in suburban areas than live in cities.

60% of bloggers are white, 11% black, 19% English-speaking Hispanic, and 10% other.

So although the demographics certainly don’t rule out the fact that you should ALSO consider minority groups (race, age, gender) when creating your blogs, the point to understand is that you will want to focus upon the LARGEST demographic group for each category if you’re going to obtain a substantial (that is, rewarding) amount of readership. The best blogs will ALWAYS be those which are interesting to EVERY group, regardless of race, age, or gender. That’s the real gem. That’s the ticket to financial success through blogging.

I’ve just given you a lot of information and a lot of compelling arguments to start your own blog right now. Don’t wait – start it now. It’s quick and easy and most of the time, free! Best yet, it isn’t going to take up a lot of your time. So what are you waiting for then? Do I need to give you even more reasons?

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