Webdesign Tips That Boost Conversion Rates

You can make your website a success and increase your conversion rates using the following methods.

Your first task is to create a navigation system for your website that is easy to understand and consistent.

Amazon.com uses tabs. That is not necessary, as basic underlined text is equally effective. The concept to remember is you need to be intuitive as to what your customers expect from your site and make sure to provide this in a simple format.

Say you are creating a web site that sells ink for printers. A customer visiting such a site would only be interested in finding the ink that is used with their printer. A good navigation system should be designed so that visitorrs can find the brand and model of their printer and the ink cartrigde used with their printer quickly and easily.

The navigation system should not be extravagant. Vertical or horizontal formats for basic text links are very effective, as are buttons, or organized tabs.

Your website should be capable of sending a message without reading any text, through its design and feel, though this area is open to interpretation and more of an art than a science.

One thing to keep in mind with creating the feel of your website is successful sites convery their purpose. So CBS.com should convey NEWS and Disney.com should convey FUN. You may triple your conversion rates by creating the correct feel for your website.

In the same manner that many government buildings appear to be cold and institutional because of the function they perform you must be sure that your websites theme can be recognized right away from the design and layout.

Just as adding a tiny amount of the wrong spice can ruin a recipe there are many small flaws that can spoil a professional design.

It is also true that ‘little foxes’ can also ruin the look of professionalism of you website. Typical errors in webdesign and how to correct them to raise your conversion rates are as follows:

a) Avoid using a visible stats counter for your site.

The large counters at the bottom of web pages is a tell-tale sign of a very old site.

b) Create a printable version of your site or ensure that your page prints well. Many viewers will print long text to read from paper.

c) Your webdesign should be ’scannable’.

Most web users will quickly scan your site before making up their mind whether or not to read it. This means your need to highlight the key points of your website through use of techniques such as bold, color and underlined text and clear useful headings.

d) Large header graphics should not be large and detract from the topfold of your page’s message. Your visitors see the ‘topfold’ of your Home page before scrolling down. Large graphics will take up too much space and reduce the room for your key message.

Use these techniques today and your website is sure to see higher converstion rates.

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