During the Great Depression, while bike sales were sharply declining, the Schwinn Bicycle Company introduced the first beach cruisers for sale which were mostly purchased by kids and young adults because it was considered a luxury for the purpose of recreation or sports, neither of which adults were participating in because they were out looking for work in order to feed their families.
The beach cruisers were popular with paper boys and bicycle couriers because of their big fat balloon tires that were perfect for flat terrain and made their jobs easier; however some of the beach cruiser bicycles weighed in the range of 50 pounds or more. Today’s beach cruisers are much lighter at 30 pounds or less.
Back then if an individual was shopping for a beach cruiser, there was a lot of competition for Schwinn from companies like Monark, Shelby, Columbia, Roadmaster and Huffy.
To make their beach cruiser bikes more appealing to kids, many of these bicycle companies manufactured them to resemble various other forms of transportation like a motorcycle, a Donald Duck bike which included a quacking horn, the Gene Autry and Hopalong Cassidy bicycles featured a capgun holster and fringed saddlebags. Huffy’s version contained a large integrated AM radio which was also popular with the girls. Some of the bicycles were also made with bike cup holders to carry around water or slushies from the local convenience store, while others had large wicker baskets on either the front handlebars or the side back tires in order to carry beach towels to the sandy shores.
Other bicycles being manufactured around the same time were the muscle bicycles with the banana seats and ape-hanger handlebars that are still seen on many motorcycles which were the inspiration for the bicycle handlebars, plus several years later the new BMX bike was born for off-road cycling and tricks, mostly for younger, teenage boys, although in recent years, many girls have become attracted to the extreme sport.
Baby Boomers enjoy the ‘retro look’ of the beach cruisers although many younger people are experiencing the beach cruisers for both environmentally conscious and health reasons. They want to ride a bike to work because gas is so expensive and gain some exercise time in the process.
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I love the retro look of Beach Cruisers. I am have been looking into buying a beach cruiser and I can’t wait to buy one with a basket and a bell to ring! Thanks for the post.
Hey, found your site by accident doing a search on Bing but I will definitely be coming back. As for your post… I can agree with a lot of what you’ve said but wouldn’t it be just as easy to try something else? I mean why screw with your quality of life if you don’t have to?
strong post. to be honest i am not sure i got every point completely. but, wanted to stop inand comment anyway. are you a journalist by trade?, because your writing is really strong.
Very interesting blog post thank you for sharing I just added your site to my bookmarks and will check back.