Search engine optimization is one of the first marketing methods businesses use to gain more targeted customers to their website, which in turn brings in more customers to their real-world store.  Search engine optimization or SEO is when keyword rich articles are written and placed on your website in order for the three major search engines – Yahoo!, Google and MSN – to search out and find your website and rank it according to how many keywords are used within the website versus those of your competition.  Your website needs to be ranked high on these search engines because many people do not look past the first page of a search engine when looking for something they want or need.

Articles are multifaceted in the fact that they can be used not only as search engine optimization ‘food’ for the search engine spiders, they can also be used as article exchanges with other websites to gain more targeted customers who might not otherwise know about your candle business.  An article exchange with a local castle that holds wedding ceremonies would be beneficial for both parties because sometimes weddings use a lot of candles or people who attend weddings give candles as gifts. When they look at the castle website, they will be able to read your article about what great gifts scented candles make.

A candle business can also use articles to hyperlink to other websites or webpages within their own website as a shortcut for readers who are looking for information regarding various candles or how scented soy candles can be better for the environment because they burn cleaner and more naturally than other types of candles.

Marketing techniques help both a real-world scented candle store and an online scented candle store. When it comes to marketing methods, the more methods the better it will be to get the word out about your product or services.

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